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IFPE Exhibitor Meeting

May 15-16, 2013
Intercontinental Chicago O’Hare | Rosemont, IL

If You Promote It, They Will Come
Christina Wade, Marketing Manager, AEM
Did you know that Show Management provides free pre-show marketing materials for all exhibitors? We can help you inform your customers and prospects about your products and services in turn increasing traffic to your booth.

Maintaining Media Coverage in Today’s Changing World
Panel will consist of George Smith, Director Communications Systems, Topcon Positioning Systems; Amy Lindon Maddox, Manager Corporate Communication, LBX Company; Karen Scally, Editor Site Prep & Group Editor BNP Media
PR and media relations are an integral part of a company’s brand management strategy and key to new product introductions, especially at trade shows. Connecting a new product launch to a defined brand message and tailoring content to meet today’s information needs can present challenges in reaching target audiences. Manufacturers and an editor discuss what it takes to successfully launch a product, through messaging and addressing trade media’s website/social media goals.

Marketing with Technology
Michael Newman, Director of Digital Services, Construction Media John Johnston, Director Digital Marketing, Volvo Construction Equipment; Michael Butsch, Director of Fleet Operations, Joy Global
Our panel has experienced firsthand messaging with marketing technologies, including eMail, social, video, apps, websites, CRM and more. Join us in this interactive discussion to review how technologies can help with your marketing interactions. Be prepared to engage with your questions and experiences on how you can communicate using electronic tools in the equipment industry.

The Buzz about Content Marketing
Joanne Costin, Owner, Content for Biz
You’ve heard the buzz about content marketing in recent years but not exactly sure what it is, or how to do it well. Do you have many questions such as: how to develop content for decision makers or influencers; how to write for the various marketing platforms, including digital tools; and how do you develop content for pre-show, show presence, and post show? If you’d like to find the answers to these questions and more, attend this presentation to learn how to create the right content by developing a solid content strategy.

Getting in the Game: Understanding 2014 Market Trends
Al Cervero, Vice President, Marketing & Global Business Development; Construction Sector Leader, AEM
Al will give an update on the state of the CE industry, exports and shipments and outlook for 2014. He will also give an overview of equipment purchase patterns from the 2011 show.

Voice of Experience – Exhibitor Lessons Learned
What better place to learn some of the best trade show techniques than at a panel discussion put on BY exhibitors FOR exhibitors! This fast paced session will provide you with “do’s” and “don’ts” from veteran IFPE & IFPE exhibitors who have learned by experience.

Setting Goals & Objectives – What’s the Big Deal?
Ed Jones, President, Constellation Communication Corp.
Positive return on investment in IFPE & IFPE will depend largely on how well your company identifies and plans for accomplishments that impact the bottom line. This “how-to session” will provide a comprehensive model of event marketing objectives and identify how they impact profitability for your company.

Turn Your Leads Into Dollars
Ed Jones, President, Constellation Communication Corp. and Brian Duckett, VP Strategic Accounts, Experient
Target marketing, effective visitor documentation and lead capture are essential to obtaining top level results. Discover how to get the most from pre-show marketing, lead capture, and post-show follow-up to move interested prospects directly into your sales cycle.

Trend Trackers 2013: Differentiate or Die
David Saef, Executive VP Strategy & Marketing, GES
Welcome to the “Year of Differentiation,” where companies either stand out, or stand down. In this engaging 30-minute session, we will share the latest trends in creating meaningful attendee connections, leveraging the latest technology, and providing an engaging, end-to-end attendee experience that will accelerate sales, deepen relationships, and make your brand stand out.

If It’s New, It’s Here
Megan Tanel, VP Exhibitions, AEM and Melissa Magestro, Senior Director, Exhibitions, AEM
What’s new for IFPE & IFPE 2014? This session will cover the new features and layouts that are in store for 2014 as well as uncover what’s new in Las Vegas to help with your planning needs.

Understanding Attendee Interests, Behavior, & Preferences to Increase Revenue
David Soto, VP of Partnerships, AllianceTech
Every day, event managers are being relied upon to determine how to increase booth value and qualified leads. With the proper understanding of attendee’s interests, behavior and preferences, an exhibitor’s revenue and return on investment can be increased by 15%-20%.

How Small Exhibitors Can Succeed in Big Shows
Jefferson Davis, President, Competitive Edge
You’ve probably heard the saying “size matters” and while that may be true in some situations it is not at trade shows. Learn how to level the playing field with practical strategic practices that are low cost while providing high-impact results to drive attendees who see you out at the show. This session is specifically designed for those booths 300 sq. ft. or less.

Why Sponsorships Should be Part of Your Show Strategy
Melissa Megestro, Senior Director, Exhibitions, AEM and Brett Glatfelter, Director of E-Sale, Map Your Show
It’s a fact: exhibitors who proactively market their presence at a trade show get significantly more return on their investment. Learn how sponsorship opportunities can be incorporated into your marketing plan and promote your presence before, during and after the shows. Show Management will work to get the thousands of attendees to the show, now you need to get them to your booth and a sponsorship can help do that!

Do More with Less: Strategies for Cutting Costs
David Saef, Executive VP Strategy & Marketing, GES
Want to keep the focus on your target attendees and stop wasting money on non-customer-facing activities? This session will provide a comprehensive review of steps you can take to spend less on planning and logistics so that you can invest in a compelling experience for attendees.

Inside the Mind of the IFPE & IFPE Attendee
Jefferson Davis, President, Competitive Edge will moderate a panel of past attendees
Hear first-hand how IFPE & IFPE attendees use trade shows to facilitate and make buying decisions along with an opportunity to ask them questions.