The data game: Surfacing the dark leads
If you look at the world of lead-capture in the live-event space, very little has changed since the 1990s. Leads are primarily captured through physical interaction between humans - typically either the exchange of paper business cards or the scanning of a badge by a hardware-based scanner.
IAEE Industry News – 4/26/2013
How to Manage the Social Media Overload
I started to write this column about Twitter and the media and then started thinking, wait - aren't people more interested right now in the 99 new Twitter tools and apps? And then my mind went to the fact that in a conversation this week, a client came to me stressed over all the LinkedIn changes, so I was going to write about that. So, what do I have for you? Something I think we all can relate to at this point.
ClickZ – 4/10/2013
US economy adds just 88,000 jobs in March
The US economy added just 88,000 jobs in March, the lowest increase for nine months, official data has shown.
BBC News – 4/5/2013
More Essentials of Marketing
In my last dispatch to you all, I provided the first set of what I think are the essentials of marketing. The main idea was that, while you can always try new experiments that break through the noise of the marketplace, you need to ensure that your bases are totally covered.
ClickZ – 4/5/2013
US economy ekes out 0.4% growth in fourth quarter
The US economy grew at a faster than expected 0.4% in the fourth quarter of 2012, the Department of Commerce has said.
BBC News – 3/28/2013
Analytics Is Like Driving
One of the wonderful things about going to conferences is the ability to sit back and listen instead of leaning forward and solving problems - or equations - all day. When one is sitting back, listening, the mind gets to wander. Not far, but wide enough to hit some aha moments along the way.
ClickZ – 3/28/2013
Manufacturers Outline Goals for Successful EU Trade Agreement Negotiations
National Association of Manufacturers (NAM) President and CEO Jay Timmons sent a letter today to President Obama outlining goals for negotiations of the trade agreement with the European Union (EU) to make manufacturers in the United States more globally competitive and create jobs.
NAM – 3/27/2013
OSHA Schedules Additional Crane Meeting
The Occupational Safety and Health Administration has scheduled a third informal stakeholder meeting to solicit comments on the crane operator certification requirements in the Cranes and Derricks in Construction standard.
Construction Equipment – 3/22/2013
Measure of US economy's health rises in February
A measure of the U.S. economy's health over the next six months increased in February from January, a sign that growth could be improving.
Yahoo! News – 3/21/2013
Mobile Email - Metrics and Quick Wins
We have many clients investing in responsive design for email, but few who have done an A/B split test against the control. These marketers look at the numbers and use common sense: if 30 to 60 percent of my email opens are on mobile devices, my message should look great on screens small and large.
ClickZ – 3/20/2013