10 Questions to Ask When Preparing for a Trade Show
For any small business, trade shows can provide an effective means of spreading brand awareness, getting your product out in front of a target audience and meeting with current or potential clients. But there's much more to it than reserving your space and signing on the dotted line.
Entrepreneur – 10/28/2013
CEIR Releases New Report - Insights on How Exhibitors Typically Share Product Information at Exhibitions
Today the Center for Exhibition Industry Research (CEIR) announces a new report, Exhibitor Product Information Sharing Practices.
IAEE – 8/26/2013
CONEXPO-CON/AGG Case Study Highlights Collaborative Relationship Between Show Organizers, Exhibitors
A compelling case study was presented by Sam Cooper, Caterpillar, and Nicole Hallada, Association of Equipment Manufacturers (AEM), which revealed a productive, on-going dialogue between an exhibitor (Caterpillar) and the manager of its major show, CON EXPO-CON/AGG.
Exhibit City News – 8/12/2013
Briggs CEO Cites E15 Issues At D.C. Hearing
Briggs & Stratton President, Chairman & CEO Todd J. Teske urged members of Congress to rescind the Environmental Protection Agency's (EPA) partial waiver for E15 and establish gasoline blended with up to 10% ethanol as the general purpose domestic fuel.
Diesel Progress – 7/24/2013
The data game: Surfacing the dark leads
If you look at the world of lead-capture in the live-event space, very little has changed since the 1990s. Leads are primarily captured through physical interaction between humans - typically either the exchange of paper business cards or the scanning of a badge by a hardware-based scanner.
IAEE Industry News – 4/26/2013
How to Manage the Social Media Overload
I started to write this column about Twitter and the media and then started thinking, wait - aren't people more interested right now in the 99 new Twitter tools and apps? And then my mind went to the fact that in a conversation this week, a client came to me stressed over all the LinkedIn changes, so I was going to write about that. So, what do I have for you? Something I think we all can relate to at this point.
ClickZ – 4/10/2013
US economy adds just 88,000 jobs in March
The US economy added just 88,000 jobs in March, the lowest increase for nine months, official data has shown.
BBC News – 4/5/2013
More Essentials of Marketing
In my last dispatch to you all, I provided the first set of what I think are the essentials of marketing. The main idea was that, while you can always try new experiments that break through the noise of the marketplace, you need to ensure that your bases are totally covered.
ClickZ – 4/5/2013
US economy ekes out 0.4% growth in fourth quarter
The US economy grew at a faster than expected 0.4% in the fourth quarter of 2012, the Department of Commerce has said.
BBC News – 3/28/2013
Analytics Is Like Driving
One of the wonderful things about going to conferences is the ability to sit back and listen instead of leaning forward and solving problems - or equations - all day. When one is sitting back, listening, the mind gets to wander. Not far, but wide enough to hit some aha moments along the way.
ClickZ – 3/28/2013