Realizing Agile Email Marketing: The Future of Video, Content, and Context
In my last column, I discussed the importance of adapting to change and the use of responsive design to optimize content rendering. In this column, I will dive deeper into that trend and highlight what Movable Ink refers to as “agile email marketing.”
ClickZ – 1/28/2013
Jobless Claims in U.S. Unexpectedly Increased Last Week
More Americans than forecast filed applications for unemployment benefits last week, a sign improvement in the labor market remains uneven.
Bloomberg – 1/10/2013
Why Your Brand Needs Email Smarts More Than Ever in 2013
Email marketing has been sneaky hot of late. In many ways it has experienced a healthy metamorphosing into part of a long-promised broader digital marketing arsenal focused on what matters most for the majority of businesses: making money.
ClickZ – 1/10/2013
Gas Price Up, Diesel Down Slightly in 2013
The U.S. average retail price of regular gasoline increased less than a penny to remain at $3.30 per gallon, down eight cents from last year at this time.
USAgNet – 1/10/2013
Jobless Claims in U.S. Decline to a Nine-Week Low
Applications for jobless benefits fell by 29,000 to 343,000 in the week ended Dec. 8, the fewest since reaching a four-year low in the period ended Oct. 6, Labor Department figures showed today.
Bloomberg – 12/13/2012
How to Optimize Your B2B Email Campaigns
In part 1, I discussed why creative and landing pages are so important in a bland business to business (B2B) email world, among a few other methods of reinventing your program.
ClickZ – 12/13/2012
Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
2012 was a year of inflection points on social media, mobile, and content marketing. For marketers, this translates to understanding the implications of these changes and what they mean for your 2013 marketing.
ClickZ – 12/10/2012
ABC Chief Economist Predicts Modest Recovery to Continue in 2013
In a 2013 construction forecast released Dec. 4, ABC Chief Economist Anirban Basu predicted nonresidential construction spending to expand 5.2 percent next year, with much of the expansion coming from privately financed projects.
AED – 12/9/2012
U.S.-Russia Trade Bill Gains Final Hill Approval
Legislation that is expected to spur U.S. construction-equipment exports to Russia has cleared its final congressional hurdle, as the Senate approved a bill to establish permanent normal trade relations between the two countries.
ENR – 12/6/2012
ISM Index of U.S. Manufacturing Increased to 51.7 in October
Manufacturing in the U.S. expanded in October at a faster pace than projected as orders and production picked up, showing the industry is stabilizing.
Bloomberg – 11/1/2012