Exhibitor Education

How Public Relations Can Fuel Your Booth Marketing Strategy

Exhibit Strategy and Technology

This session maps best practices to clarify your brand messaging and illuminates ways to tell your story through efficient use of technology to your different audience segments.

How to Design for People, Place and Performance

An overview of the leading Experience Design principles and methodology, plus an introduction to the People, Place, and Performance aspects of design.

Incorporating Big Tech and Interactive Displays

This session demonstrates creative ideas to incorporate LED Tiles in a smaller space to draw attendees into your exhibit. In addition, learn how to incorporate interactive displays using stock AV equipment to help communicate your brand and collect attendee information.

Small Booth Graphics and Messaging

A small booth is like a billboard on a freeway. Based on evaluation of over 25,000 booths in action, this session teaches the five tenets of an attention-grabbing, fast-communicating exhibit.  You’ll walk through a step-by-step process for finding your hook, and see dozens of examples of small booths that rock!

Surprising Choices: The Behavioral Science of Attendee Decision Making

Insights from real world social psychology experiments that demonstrate how consumers are influenced by non-conscious and emotional factors – and how exhibitors can redesign their strategies for more holistic attendee engagement.

Freight and Drayage 101

This may seem simple, you just ship what you need to the Convention Center—but if not done right it will impact your entire show experience! In this session, we’ll clarify the process so you know exactly what is happening with your freight, both inbound and outbound. We’ll also explain how to avoid extra fees because it’s already included in the package plan or for things like union labor.

Navigating Hotel and Vendor Contracts

In this session, you will better understand dealing with attrition and concessions in your hotel contracts, how to negotiate with facility exclusives and learn cost saving tips for the 3rd party vendors you hire.

Small Booth Budgets and Design

This session shows small exhibitors (400 sq. ft. or less) where the tradeshow dollar goes and gives them a practical tool to better manage and stretch their exhibiting dollar.

The Logistics Story

This presentation gives you a brief overview of services, policy and technology changes in key areas such as security, registration services, and lead ROI reporting for exhibitors just to name a few.

Are You Ready for Over 30,000 International Attendees?

Review the research conducted by AEM on the wants and needs of the international attendee so you can best serve their needs. Plus, gain insights on how best to get their attention before, during, and after the show.

Bridging the Offline-Online Gap

CONEXPO Connect brings the power of CONEXPO online, connecting brands with equipment buyers 365 days-a-year. Learn how you can use this powerful, digital platform to get the most out of your CONEXPO-CON/AGG 2020 presence.

Effective Use of Swag and Literature

A quick, but deep dive into the topic of SWAG and literature. Discussion includes the latest trends in SWAG, how those trends should (or should not) influence your purchasing decisions, and the three types of literature that every exhibitor needs.

Keeping Your Story “Top of Mind”

The key to real success in any business is developing strong relationships built on trust. When you are viewed as a value-add and trustworthy organization that looks to partner with their customers in solving day-to-day challenges, the opportunities are limitless. One of the ways to do this is through content that keeps your brand “Top of Mind” 24/7. Learn proven methods for developing digital content that will not only help you connect and engage your customers beyond the tradeshow floor but increase your revenue and growth year round.

Telling Your Story to the Media

Looking to improve or even get coverage of your companies’ stories within the media? Hear directly from a panel of seasoned media professionals who will share their insight and provide helpful tips and tactics to get your story the coverage it needs.

How to Determine and Communicate Exhibiting Value

This session guides you through setting goals, calculating value, tracking your efforts and communicating your results.

Lead Management and Big Data

Learn what is all available to you through beacon technology and practical application strategies to deliver key lead generation results.

Livestreaming from your Booth

This session delves into the strategy behind streaming with examples of how organizations have leveraged live feeds. You’ll also learn what tools and options are available should you want to deploy this technology at show site and when it’s time to call in professionals to help.

New Technology You Should Care About

This session discusses the emerging technologies in the exhibit space and delves into the best practices in technology like 4K monitors, LED walls, AR and VR, Bluetooth and beacon technologies and more. You will learn both the capabilities and limitations of today’s hottest event technologies and how to best scope your needs with your exhibit vendors.